Yangyuan Fur Raising Industry To Achieve Branding

"As the price of raw materials rose, last year a mink clothing price was 8000 - 9000 yuan, which could be sold to 12000 - 13000 yuan this year, and the product is still in short supply." Wang Heping, chairman of Huasheng Leather Co., Ltd., introduced the current market situation.

At present, like Huasheng fur, Yangyuan County has 10 fur clothing manufacturers in advance of six months to get the annual order.

To ensure supply, the fur enterprises in the county have suspended domestic and foreign orders, and are making full efforts to step up production.

"Yangyuan fur industry has been restored to the level before the international financial crisis. The number of orders for production enterprises has increased unabated in the current sales slack season, and the market demand has far exceeded the current production capacity. The export of fur products this year is expected to exceed 30 million US dollars, doubling than the previous year."

Yangyuan County fur big market management office director Chou Huizhong said.

According to the author's understanding, from the second half of last year, Yangyuan fur business has achieved industrial upgrading on the contrary in the face of the international financial crisis, and the product has changed from low grade, low value-added to brand oriented and high-grade.

In cooperation with Nordic SAGA and other companies, the county has set up a product design and research center. It invites senior fur and fashion designers from Italy and Hongkong to design products, designs one of the latest international fashion styles one year ahead, concentrates on manpower, financial resources and material resources to build its own brand, and has launched 200 fur garments and accessories, such as "Song Shi Mu", "Wen Mei Sha" and "Bei Guo Qu", to export to more than 20 countries and regions.

They also established a sound quality inspection system, enhanced the level of after-sales service, made a commitment to sell products after three years free of charge and change styles, and free maintenance for life.

The early winter of this year and the long late spring chill brought about the hot business opportunities for the Yangyuan fur industry after upgrading, so that the largest business day turnover in China's Yangyuan fur market was more than one million yuan.

In January this year, the thirty-sixth China International Fur exhibition, the February Hongkong international fur fashion exhibition and the Italy Milan Spring International Fur exhibition in March, Beijing County Beiyuan, Huayi, Qu's and other enterprises fur clothing orders were hot again, making the county's first quarter fur and fur products export earning $3 million 520 thousand, an increase of 195.5% over the same period last year.