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Commercial World Cup Nike "Cup" &Nbsp; Small Brands Take The Opportunity To Take The Place.

2010/7/3 9:33:00 50

Each world cup has not yet started, and the commercial war on clothing sponsorship has already been in full swing. And in the end of every world cup, the hearts of the sponsors of clothing have already had a clear understanding of who is better or worse.

After the eight finals came out, everything became clearer.

In this field of competition, competitive strength, and even the battle field of luck, there is only constant contending and no permanent winner.

Nike

Look away

On the stage of the world cup, Nike and Adidas, the two most famous sports brands, have been playing the popular repertoire.

In this world cup, Adidas has taken an advantage in quantity, grabbing 12 teams in the top 32, while Nike has recruited 9 teams to the world.

Adidas

"The quantity is better than the quality".

However, after the eight finals came out, Nike had to admit that they had a difference in choosing the team's vision. Adidas's team occupied half of the eight finals, while only two teams in the Nike camp were among the top eight teams.

In the selection of the main players, Nike also had a cup this year. Rooney, C, Ribery, Cannavaro and Drogba were all eliminated.

By contrast, Adidas's choice of star players is not very hot, but in the world cup, there is a God help.

Take a look at the current scorer list. David Villa, Gonzalo Higuain and Vitek are at the top of the table, and they are all dressed in ADI's robes.

With Messi, who has attracted worldwide attention, Adidas has been secretly laughing.

Puma

Want to break through

When the two giants were killed in a state of darkness, the Puma, who had been so warm and quiet, quietly came to the top.

On the number of sponsors, Puma occupies only 7 of the top 32 seats, which is hardly a "big family". On the quality of the team, Puma has always been on a parity route, and this is a continuation of its long-standing "Africa strategy".

Puma's sponsorship should have been a great failure, but they had written the spirit of the sword to support Garner and Uruguay.

As a result, the two teams who are not placed with high hopes make Puma happy. They are both among the top eight teams.

Small brand position

Since it is not a big brand with huge financial resources, those small and medium-sized brands who want to get a share of the world cup's grand banquet can only take the risk line of "doing their best in one battle".

For example, the old British sports brand UMBRO, Honduras's sponsors JOMA, Legge, the sponsor of the Korean team, and Brooks, the sponsor of the Chile team (LEGEA), benefited greatly, and realized the goal of spending money on major events.