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Nike Will Stop Selling Products On Amazon Website For Two Years At The End Of The Trial.
Beijing time 13 news, the US sporting goods giant Nike said it will stop selling its products directly on Amazon website.
The company said in a statement: "as part of Nike's more direct personal relationship to enhance the consumer experience, we have decided to end the current pilot project with Amazon retail. We will continue to invest in Nike's solid and unique partnership with other retailers and platforms to provide seamless service to global consumers. "
Nike said its application and website will continue to use Amazon's cloud service (AWS).
In June 2017, Nike announced that it would sell its products directly on Amazon's website, despite its previous boycott of the e-commerce giant.
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