A Pair Of Socks Sold For Three Consecutive Years With Annual Sales Exceeding 5 Million Pairs.

With the development of electronic commerce,

Competition is also more intense. The sale of online goods is mainly based on price war.

However, with the high substitution of most commodities, the difficulty of selling goods is increasing.

And the price competition between the electricity suppliers is always difficult to highlight the encirclement. The main reason is that the commodity has not yet formed the brand.

So when customers face basically the same thing, they will not hesitate to give priority to the low price.

But a pair of socks as a burst of money in three years has been selling well, breaking through 5 million pairs of sales.

Although socks are necessities of life and sufficient purchasing power, the socks Market has been in a state of disorder, and there has not been a famous brand.

In the market, socks generally sell a few pieces to more than ten pieces of time, AUN socks can sell to more than 20 yuan, and sales at a high price hot.

The reason for this is its founder.

The difference.

First of all, the creator thinks that the product is expensive and inexpensive, and its brand is only focused on the field of anti odor socks.

Secondly, do not drift with the tide and reduce the price, voluntarily give up some customers, directly follow the high-end quality route according to the quality and function of socks.

This brand positioning deepens consumers' understanding of products, so that consumers can think of AUN as long as they mention high-quality socks.

Although the initial start is somewhat difficult, as long as the product can be guaranteed, after opening the market, it will achieve amazing results.

Why does AUN have such a market position? The reasons are two points.

The first point is to grasp the psychology of consumers.

Consumers do not want to buy cheap goods, but rather buy goods that match their value.

For customers who have been interfered by foot odor for a long time, the first thing to consider is whether the price is high or not, but whether they can effectively deodorant.

So at the time of promotion, the low price marketing is abandoned, and the strategy of promoting the superiority of the brand caters to the consumers' psychology.

Its flagship single product is to make consumers clear at a glance, reduce the interference of choice, and stimulate the desire to buy.

The second is determined by product efficiency.

The main sock itself is developed in many directions and made of nano silver, which determines that it can not be positioned to the ordinary socks.

Nearly two years AUN

The sales results also submitted a good answer, which told everyone that as long as the brand was sold, the sale of socks to tens of millions of annual sales is not a problem.

And its brand marketing strategy also gives the electricity supplier new development ideas.

Promoting brand is far more important than selling products.

The former is a long-term stable operation, and the latter may be affected by market changes at any time.