New York Fashion Week New Revision Many Changes Are Worth Looking Forward To.

Will the "face changing" in New York fashion week have the desired effect?

The calendar has been turned to the August of 2015. It is felt that the 2015 autumn and winter high setting weeks are still playing in the mind, and the 2016 spring and summer fashion week will be staged.

New York Fashion Week

The first station, which has changed quite a lot this year, has been naming its Mercedes Benz with its parting ways. Instead, it has switched to a new "disk player". In addition, its LOGO has been replaced. So why does it change LOGO? What will happen after the replacement?

New York Fashion Week "changing face" looks forward to wider influence.

New York fashion week has changed dramatically. WME-IMG and Made Fashion Week have been combined into one, choosing a new show venue and a new Logo appearance.

At the beginning of the year, Mercedes Benz was no longer the sponsor of New York fashion week, so its name also changed from "Mercedes-Benz FashionWeek" to "New York Fashion Week" (New York FashionWeek).

In addition, the organizers will merge with another creative fashion week MADE in New York, which will be its first appearance in September.

The venue of the show also changed, and the sponsor IMG ended the 4 year contract with the Lincoln center.

For its replacement of LOGO, American fashion

According to CFDA, the color of the LOGO is blue and orange, and instantly becomes more attractive. The inspiration of the new Logo comes from the flag color of New York, and the space and dashed line between words and characters symbolize the lines of sewing and the streets of the city.

The idea of changing new Logo is discussed by Steven Kolb and CFDA Diane von Furstenberg and mayor Bill de Blasio.

Diane von Furstenberg and Steven Kolb propose, "whenever there are so many people coming to New York in the fashion week, there are so many wonderful things to happen. There should be a brand that brings them together, just like a big umbrella that envelops you."

CFDA combines the brand strategy and Innovation Agency Redscout to carry out the Logo research and development.

It is also understood that the new Logo will be held in New York from September 10th to 17.

In mid week, CFDA will also actively share and disseminate fashion week content through CFDA.com and other social channels.

Its purpose is to unify all kinds of activities in New York fashion week and improve its identification, so as to create brand-new urban brand names.

"We look forward to making New York fashion week a famous brand in this city."

Steven Kolb, the chief executive of CFDA, said.

In addition, the project will be used in all fashion events, including next season.

Week, wedding week and early spring, early autumn series.

Other retailers, cultural institutions, fashion schools and other organizations sponsoring New York fashion week will need to apply for approval to use the Logo.

There are also major designers in New York, including Marc Jacobs, Ralph Lauren, Michael Kors, Alexander Wang, Proenza Schouler, Tommy Tommy, and even in the stadiums and gymnasiums.

CFDA's move is to create a "NYFW" brand, and also to enhance the influence of New York designers and promote the United States.

With the development of the industry, the upcoming New York Fashion Week is not M. for the first time except for the new Logo.