Home >

Brand Wenzhou, National Line AOKANG And Other Shoes March Into Zhangzhou.

2012/5/13 10:28:00 46

WenzhouAOKANGZhangzhou

"Xinhua West Road, Shengli West Road, Nanchang Road, Yanan North Road and so on are Zhangzhou's more prosperous blocks, which have dense Wenzhou brands."

Hu Jing, a journalist in the Strait Metropolis Daily in Xiamen, is a native of Zhangzhou.

Brand Wenzhou National Bank

"After the event, she told us that many famous brands in Wenzhou are very popular with local consumers.


"AOKANG, Kangnai, spider king, red dragonfly, Jill Da, Dong Yi, Yi Er Kang..."

On Xinhua West Road, reporters walked along the number of records, once produced "illusion", mistaken that this is in Wenzhou five Horse Street.

On the Xinhua West Road, the two row of shops looks almost the same as Wenzhou brand.


Xinhua West Road is not long, but it is the core area of Zhangzhou downtown business district. According to the local Wenzhou brand store owner, the influence is equivalent to Wenzhou's five Horse Street.

This is also the "brand Wenzhou national line" through Fujian 12 cities (including County cities), the first time the Wenzhou brand so intensive commercial street.

Because Wenzhou brand has almost every few meters, it covers a wide range of neighborhoods, and local consumers are shopping. They become Wenzhou brand consumers by accident.


"The main brand of men's shoes in Zhangzhou is Wenzhou brand."

Pan Piying from Ruian is

AOKANG shoe industry

Fujian Zhangzhou regional agents only opened two AOKANG stores on Xinhua Road.

Pan Piying said, which brand dominates this business circle is equal to mastering the initiative of Zhangzhou men's shoes market.


Pan Piying also revealed that most of the products we saw here are Wenzhou's major brands, and many of Wenzhou's small brands are also operating in a vivid and vivid manner.

"In Zhangzhou's southern Fujian Commercial City, actually many shoe brands are Wenzhou, because they are wholesale channels, usually rarely advertised, so most of these small brands are not known by people."


Pan Piying himself represented such a brand.

In 1995, when he first arrived in Zhangzhou, he made wholesale in Zhangzhou's southern Fujian Commercial City. He represented three brands of Wenzhou, including "bang Lan", "bullin bird" and "Lin Zhong bird". Their business has always been good, with annual sales exceeding 6 million yuan.


In 2008, Ye Sihui, acting AOKANG, went to Shandong to invest in gold mines and pferred the agency to pan pying.

Familiar with Wenzhou's brand, pan pun is like a duck to water, making AOKANG brand flourishing in Zhangzhou.

In order to further expand the market, Pan Piying also introduced AOKANG brand into WAL-MART and Wanda Plaza.

Pan Piying said that at present, there are 15 franchised stores and franchised stores in Zhangzhou, and 3 of them are directly owned by AOKANG, and the annual sales volume of Direct stores and supermarkets are over 6 million yuan.


On the two sides of AOKANG store of Xinhua West Road, one is a red dragonfly store and the other is the "Er Kang" store. The opposite is the two conjoined store of spider king.

At the spider store, the reporter saw five or six consumers were looking at shoes and shoes. 3 salesmen were busy introducing and receiving customers.

The store manager said the spider Wang store is a large brand store on Xinhua Xi Road, which has a large number of guests at night except for weekends.


"In addition to Xinhua West Road, Yanan North Road, Shengli West Road and Nanchang road also have Wenzhou brand store."

Pan Piying told reporters that most of Wenzhou

Men's shoes brand

The consumer groups are urban white-collar workers. Many young people wear leather shoes when they get married. They are also Wenzhou brands.

Pan Piying said, at present, the market share of Wenzhou shoes brand occupies more than 60% in the Zhangzhou area. It can be said that the Wenzhou brand in Zhangzhou men's shoes market is even more outstanding.

  • Related reading

Shoes And Clothing Enterprises Are Trapped In Innovation To Find New Ways.

Market quotation
|
2012/5/13 0:47:00
36

Domestic Brand Men'S Wear Surpass International Top Price

Market quotation
|
2012/5/12 10:40:00
207

Textile Industry: Pure Cotton Yarn Rises Slightly, Polyester And Short Cloth Steadily Drops.

Market quotation
|
2012/5/11 16:01:00
125

订单零碎化迫使服装业转型

Market quotation
|
2012/5/10 16:57:00
26

The Growth Of Clothing Consumption In The First Place Was The Highest In April This Year.

Market quotation
|
2012/5/10 9:15:00
44
Read the next article

Shoe Enterprises Implement Trademark Strategy And Jiangdu Government Vigorously Promotes

Trademark is a brand representative, also a powerful expression of brand going out, and also an intangible asset of enterprises. In recent years, Yangzhou Jiangdu industry and Commerce Bureau has vigorously promoted the implementation of trademark brand strategy, winning the government's trust and enterprise's praise.