Chinese Consumers Begin To Say "No" To Fake Brands.

Although the copycat version of the famous brand is still available in China, it has been keen to buy it. Fake brand names The shopping mentality of Chinese consumers is changing.

A survey conducted by China market research group last year found that 95% of Chinese women aged 28 to 35 felt embarrassed to have a fake brand handbag. People's demand for fake brand names also declined, according to a survey by McKinsey, a consultancy. In 2010, only 15% of consumers were willing to buy counterfeit products. clothing Or leather goods, which is lower than 31% in 2008.

　　 China's efforts to crack down on counterfeiting

This change has contributed to the expansion of foreign companies in China. Nike, Columbia Sportswear Co., cosmetics brand Retail brands like Shiseido and North Face's parent group, such as Wei Fu Group, have opened stores in more remote cities in China. Many retailers attract shoppers to shop through special activities such as in store activities. Some brands have taken measures such as special packaging to distinguish genuine goods from fake ones.

However, counterfeit goods are still a big problem China needs to face. According to the General Administration of quality supervision, inspection and quarantine, the total value of counterfeit goods fined by the Chinese government last year amounted to 5 billion 330 million yuan.

President Obama (Barack Obama) said in his state of the Union address last month that the US government will step up efforts to prevent counterfeit products from entering the United States. He mentioned China in particular.

China has been making efforts to crack down on counterfeiting. In 2010, China launched a large-scale action against intellectual property infringement, mainly targeting software, auto parts, mobile phones and food in the southeastern coastal provinces. Columbia said that the Chinese authorities seized 2000 counterfeits of the company's products at the end of the year, with a total price of about 2 million 700 thousand dollars.

　　 Overseas brand expanding investment

A number of garment companies said that a change in consumer attitudes was a reason for their increased investment in China. Nike Last month, the company plans to build a park in Shanghai to expand its business and increase sales to $4 billion by 2015. Nike achieved over $2 billion in revenue last year in Greater China, including Mainland China, Taiwan and Hongkong.

20 years ago, Columbia began to make garments in China. Raincoats and down garments are then available in many places. China is now one of the biggest markets of the company as consumers change their attitude towards counterfeit goods and take repeated anti fake activities. In 2004, the company began selling products in China, and now its products are sold in more than 600 Chinese shopping malls and exclusive stores.

For some companies, as the online retailing industry has started in China, the Internet has become a new source of worrying counterfeit goods.

William Tung said that its products had about 100 thousand counterfeits sold on the Internet every day. Columbia employs software companies to help them detect such products list, so that the company can send a lawyer's letter.

Shiseido began selling a cosmetics series across the Internet in China last year. Its product packaging is very special, so that it can easily distinguish genuine products from fake products and unauthorized products.