Promoting Women's Red Culture &Nbsp; Creating Women's Entrepreneurial Brand

Female sex Entrepreneurship It is also an important part of Wuhan's nationwide entrepreneurship. Wuhan Small and medium cities enterprise Development and Economic society The backbone of progress. To cooperate with the municipal government for the whole nation Action plan To further create women Entrepreneurship brand From December 2010 to March 2011, the Jiangcheng Municipal Women's Federation and the Municipal People's business office launched the first "ten big Qiao Niang" selection and the women's red project competition. It recruited the traditional and modern handicraft creative works of the "red carpet" (including embroidery, knitting, paper art, cloth art, craft and so on), and had a good market prospect and great potential for the development of the red globe. The Wuhan creative handicraft alliance was set up to create a creative female workshop. It sought a platform for the city women to exchange interests and hobbies, make a living and create employment, and guide them not only to create a beautiful life with their own skillful hands, but also to create a new business card for Wuhan women to participate in the construction of the "entrepreneurial city". During the whole activity, the Organizing Committee of the competition collected 1260 pieces of needlework and 124 needlework projects, and selected 10 outstanding women's red works, 10 outstanding women's red venture projects and 17 winning works of needlework. The winners of 10 outstanding women's red works were awarded the title of the first "Jiangcheng ten Qiao Niang" in Wuhan. Activities have received wide attention and participation from all walks of life, and have achieved good social results. Its main practice is:

　　 One, distinctive features, publicity to force, create a strong atmosphere of public opinion.

As a traditional handmade art of the Chinese nation, needlework has a long history. In the past, it mostly refers to the work of needlework for women. It is generally divided into nine categories: textile, dyeing, sewing, embroidery, shoes and hats, knitting, cutting flowers, flowers and toys. For thousands of years, needlework has passed through a needle and thread to deliver a warm and sincere loving mother, also known as "mother's art". Nowadays, needlework has become a new way for modern women to pursue fashion personality and start employment. Because of the special background of needlework, the whole contest has given a strong flavor of the times and women. To this end, we make full use of the distinct characteristics of the activities and the advantages of the media to cooperate with the major media in the city to promote the development of the activities with the help of the media. For example, in the beginning of the December 2, 2010 event, we launched the news of the start of the competition in the major media of the city. At the same time, we also jointly published the news special edition of "the traditional red carpet coming back to the world -- becoming a popular fashion in Wuhan". The special edition gives a grand introduction to the history of the development of needlework, the archives of Wuhan traditional women's needlework, the analysis of the industry of needlework, the story of needlework and the expert's viewpoint. Once the special edition has been launched, it has aroused widespread concern from all walks of life, and the enthusiasm of the masses has been rising. At one time, the number of people calling, consulting and signing up came in an endless stream. The Organizing Committee received dozens of entries every day on average, including some of the fine arts of the folk craftsmen and the improvisational masterpieces of ordinary needlefans. The applicants included white haired grandmothers and young college students. There were both female students in Wuhan's first detention center and Suzhou embroidered girls. After the end of the event, we also published the first edition of the "ten big Qiao Niang" list of "Jiangcheng's top women" and the award-winning list of outstanding women's red entrepreneurs in the "China Women's Daily" published in February 25, 2011 in the China Women's daily, which published the first edition of the "Wuhan women's pioneering work".

One stone stirred up waves, and the whole competition was like a stone. There were ripples in the hearts of the masses of female red lovers and the hearts of the masses of people who were interested in engaging in the creation of needlework. They aroused their fond memories of old times and hoped for a better life in the new era. After the event, Li Jian, deputy director of the Institute of costume history and Wuhan Textile University's deputy director of the Institute of clothing history and the deputy director of the Han embroidery studio, telephoned, highly appraised the activity. {page_break}

　　 Two, identify the location, build a platform, and promote the continuous development of activities.

As the birthplace of modern Chinese industry, the fashion industry represented by Han Embroidery, such as textiles and garments, has attracted the attention of the whole country in Wuhan. In this field, female entrepreneurship has inherent advantages. How to promote the recovery of the traditional handicraft industry and promote the development of the modern creative industry through this activity, and strive to explore the magnificent turning road of "making Wuhan to Wuhan", is a brand-new topic before all the women's federations and social interfaces in the city. Around the positioning of the competition, the city women's Federation held two special meetings to explore the work ideas of the handmade creative alliance, and actively explore the one-stop service system of the alliance's "creative design training production network promotion marketing", vigorously implement the six major services such as basic services, training and certification, information intermediaries, expert guidance, investment and financing, and rights protection consultation, so as to promote the alliance to take the branding, standardization and industrialization track, laying the foundation for creating second new Wuhan women's entrepreneurship and employment services outside the "Wuhan women's home economics alliance".

In order to promote the continuous development of this activity, in December 25, 2010, at the fifth national entrepreneurship fairs conference, the city women's Federation opened a special exhibition area for women's red, which fully displayed the achievements of women's entrepreneurship in Wuhan. In the exhibition area, Han Embroidery costumes and drama supplies, "sausage mouth", "onion head" home accessories, chaotic needles, stacked wool, three-dimensional soft sculptures, and other traditional red needles are stunning, attracting many visitors to watch and applause. Ren Benrong, the founder of Han Embroidery, Zheng Wei, founder of Su Huilan, Su Huilan, founder of Wang Yin, founder of Wuhan handicraft club, Li Xiuhong, founder of red art, and clay figurine Hu, "eight weird" in Jiangcheng. On the afternoon of the afternoon, Wang Yin and Li Xiuhong two masters performed live quilting and paper skills, and their superb skills and skilled performances won the public applause. Through the platform of the national entrepreneurship fair, it fully demonstrates the unique charm of needlework and the elegant demeanor of the needlewoman entrepreneurs, so that more women can understand the participation in building the "entrepreneurial city", readjust the economic structure, change the way of development, create from "Wuhan" to "create in Wuhan", and women can also make great achievements.

　　 Three, pay attention to promotion, expand the influence, and promote the success of the activity.

In the activity, the city women's Federation also pays great attention to the promotion of activities, and constantly expand the impact of activities, so that the event has been a complete success.

First, it will be popularized by expert evaluation. On January 28, 2011, we invited experts from the provincial arts and Crafts Research Institute, Wuhan Jiangda art college, Wuhan Textile University, Wuhan Boda technology group, municipal science and Technology Bureau, Municipal Commission of letters and commissions (Municipal People's business office), Municipal Foreign Affairs Office, Changjiang Daily and other relevant experts to organize Wuhan's first "Jiangcheng ten big Qiao Niang" and the "red hot" project appraisal committee. Through the review, the experts and leaders of the conference introduced the original intention and the contest process of the contest, and carried out another publicity and promotion for this competition.

The two is to expand the impact of the 38 commemorative commendation conference. The "Wuhan 38" international working women's Day 101st anniversary and commendation conference was held in Wuhan. The first "ten great women of Jiangcheng" in Wuhan was highly commended. The first "ten big Qiao Niang" in Jiangcheng and the women's red venture were awarded 2000 yuan bonus respectively, and the winning works of the red won were awarded 500 yuan. At the commendation meeting, the professional model of Wuhan Textile University conducted a special performance of the "red hot show". The six outstanding groups were displayed on paper art, cloth doll, cloth household, soft sculpture, wool painting + cross stitch, Han Embroidery and so on. The wonderful performance of the models and the profound cultural details of the works of red blood make the audience enjoy a feast of the art of the needlework. In the performing arts section of the needlework, Li Xiuhong, the founder of the red dust art and the first two Jiangcheng paper-cut Luo Qingxia, gave their own "red Anthurium" and "flower and moon" to the provincial Party Committee Standing Committee, the party secretary Ruan Chengfa and mayor Tang Liangzhi respectively, and the results of the activities were fully affirmed by the leaders of the participating cities.