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The Brand "Reserve Army" CHIC&Nbsp; A Large Rally.

2011/4/3 14:28:00 45

March 29th, China

Spin

The industrial association Circulation Association and the China clothing association jointly issued the "2011 China Fashion growth brand" list.

At the conference, there were 81 garments.

brand

In the list of "China's clothing growth brand", 10 garment professional markets have won the title of "China garment brand incubation base". Unlike last year, 24 new clothing channel brands were selected as "excellent brand channel of Chinese clothing" this year.

This year's 81 "China"

clothing

"Growth brand" covers eight major categories, including women's wear, men's wear, women's trousers, men's trousers, children's wear, sweaters, knitwear and tooling. Most brands have annual turnover of more than 30 million yuan, and 3 of them have annual turnover of over 100 million yuan.

The business models of these brands are mainly based on agents and direct businesses, especially the number of brands in direct and total distributors and general agents, showing a substantial growth trend compared with last year.

From the perspective of enterprise management, most of them are corporate juridical persons and have realized enterprise management.

This year's 24 new "excellent channel brands for Chinese clothing" are mainly distributors and agents in the professional market.

Some of them are brand trading companies, and some are agents with mature experience for many years.

From the scale of brand operation, 16 of the annual turnover reached over 50 million yuan; from the number of operating brands, there are 8 operating brands in excess of 10, of which 5 channels have more than 20 brand operation brands, and the largest number of operating brands has reached 35.

Tao Tao dress, one of the "excellent channels of Chinese clothing brand", has a close relationship between clothing brand and channel brand. "As an excellent clothing brand agent, besides developing the sales channel of agent brand, it is more important to enhance the brand influence of the agent brand so that it will have more vitality."

"After two years' recognition of clothing growth brands, we are more aware that this activity not only fostered the growth force of brand ecology in the development of China's garment industry, but also laid a solid foundation for independent brand development in promoting the dream of China's textile power."

The head of circulation branch said.

In addition, 120 agents from the southwest China commercial and Trade Organization in Luzhou came to the conference site, and after the conference, they had a face-to-face docking with these growth brands.

It is learnt that the circulation branch has been striving to win more preferential policies for the growth oriented brands, and provide them with brand docking and promotion services.