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In The Year Of The Doctor Frog Plans To Open Nearly 500 Stores.

2010/11/17 16:38:00 77

Industry analysts believe that the growth potential of China's children's consumer goods market will be huge in the future.

According to the National Bureau of statistics, in 2009, children under 14 years of age in China had more than 250 million children and became the second largest consumer group in the world. According to Sullivan, independent Market Research Institute, China's high-end consumer goods

market

The revenue will grow rapidly in the next 3 years, from 46 billion 100 million yuan forecast in 2010 to 74 billion 700 million yuan in 2013, with a compound growth rate of about 17.5%.

According to the introduction of the chairman of the chairman of Shanghai Rong Chen frog (Group) Co., Ltd., the group of children in China is more than 200 million, and about 10000000 newborns will be added every year, but the number of children's clothing enterprises in China is about more than 6000, not the national clothing.

enterprise

10% of the total.

Children's wear

Output accounts for only about 6% of the country's total clothing output, and children's clothing is far less than that of adults.

The future doctoral frog plans to open more main stores in the Beijing market. The successful business model of PhD frog in the East China market will be replicated in the markets of North China, central China and Northeast China, and 239 self operated and 238 authorized third party department store brand counters will be set up, thereby ensuring the growth of more than 50% sales in the next few years.

It is understood that 40% of the fund raised by PhD will be used to open new retail stores between 2010 and 2014 in 5 years.

In the second half of this year, doctor frog plans to set up nearly 500 stores nationwide, including department store brand counters, street shop stores, doctor frog 365 life hall and main store.

As of June 30, 2010, the doctor frog owns 1062 department store brand counters, 24 street shops, 33 PhD 365 living rooms and 7 main stores nationwide, covering 140 cities in China.

The picture shows doctor frog Shanghai Xuhui District store real scene.