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Distribution System: It Looks Pretty &Nbsp; It'S Hard To Do.

2010/9/1 19:40:00 51

Fashion

Leisure time

When the tide comes to us, when the voice of "fast fashion" rises louder than a wave, the subversion of the traditional mode may be a necessity.

Consumers are becoming more and more pursuing their individuality and becoming more and more fashionable.

But from ordering system to distribution system, the pformation is not only a selection mode of goods, but also a significant change in the interests of suppliers, brands and distributors. The three main interests of the supplier are:

The distribution system has already been "small and bright", but whether it can subvert the ordering system that has been popular for many years, and truly promote the fashion to grasp the trend, it will take time to verify.

The distribution system still looks very beautiful, because traditional

Order goods

The system requires enterprises to research and develop their products half a year ago, and then organize orders.

This traditional mode makes it difficult for enterprises to grasp the trend of popularity, and naturally it can not be called "fast fashion".

The distribution system is a brand enterprise based on the trend of change, in the shortest period before the goods are developed, and quickly distributed to the dealer.

The distribution system looks beautiful, but it is very difficult to do it.

First of all, the choice of distribution system often makes the brand operators unable to accurately grasp the order quantity; secondly, because of the "fast fashion", the distribution system enterprises often want to achieve "low quantity", which makes the order quantity of the enterprises low, and the OEM enterprises are often ignored by such orders.

Moreover, although the distribution system looks beautiful, its beauty is at a cost.

"Profit is high and pressure is high". It is too much to sum up the two parts.

Profits are high relative to profits.

brand

For enterprises, when brand enterprises allocate goods to distributors and distribute goods to 100% dealers, they will not be willing to give the dealer so low discount. At this point, the profits of the brand enterprises are really high.

But at the same time, the huge stock pressure brought by a large amount of stock to the brand enterprises is also unbearable. After all, it is difficult to control the whole stock and make it do not become stock only by relying on the ability of a certain person in the enterprise to grasp the trend. Therefore, it is very difficult for the distribution system to have no inventory.

However, although there are some difficulties in the distribution system, entrepreneurs in Southern Fujian who are born with a strong spirit of struggle are always willing to try.

In order to better grasp the trend, there are still some fashionable and leisure brands such as New England, Wolf Road, HG and so on.

They understand that only through the continuous turn over, the pfer of goods, and the rapid response of the supply chain, can the distribution of enterprises do not produce so much inventory, distribution system can be carried out.

Therefore, in cooperation with suppliers, they have also innovated many models.

For example, there are two modes of cooperation between the British upstart and suppliers in AI Deng Bao, one is buyout, direct purchase, direct distribution; the other is sale by proxy, from brand enterprises to suppliers, a suggestion quantity, to help suppliers to sell, of course, the style of suppliers must be within the style of brand enterprise product planning.