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AOKANG Formally Joined Hands To Create Shoe Retail Channel "Carrier"

2010/12/21 14:44:00 48

On the afternoon of the 15 day of rain and snow, on the third summit of China's footwear market held in Wenzhou, AOKANG formally joined hands with the China footwear City Council to form the largest footwear cooperative alliance in China.

China's chain shoe city council members are located in nearly 30 provinces (municipalities and autonomous regions), with more than 50 large chain shoe cities and more than a thousand families.

retail

Stores, annual sales of more than ten billion yuan.

This time, the more than 50 shoe city executives organized by China chain footwear City Council came to Wenzhou to communicate with AOKANG on their cooperation.

In recent years, AOKANG's multi brand operation has achieved remarkable results. Apart from AOKANG's main brand, its brand Kanglong has reached more than 800 branches, and the red Firebird has more than 400 branches, developing rapidly, with annual growth of over 50%.

In view of the positioning of this retail format of chain shoe city, we participated in the meeting.

AOKANG

Took out two brands of Kanglong and red bird.

This time in deep cooperation with the members of the China chain shoe city council, it will quickly add nearly a thousand terminal retail networks and quickly occupy the shoe retail market in twenty or thirty provinces.

Wenzhou businessmen are good at joint and Wenzhou enterprises are good at integration.

On the forum, chairman of Zhejiang AOKANG shoe Limited by Share Ltd

Wang Zhentao

China and other countries have jointly read the "Declaration on the cooperation of China's chain footwear enterprises". The two sides said that they will fully integrate the channel resources of the regional chain shoe cities in the future, and conduct all-round cooperation in the fields of commodity procurement, image promotion, event promotion, training management, and so on.

"The retail channel of China's shoes industry needs an aircraft carrier urgently, so as to finally achieve strong alliances and enhance overall competitiveness."

Wang Zhentao said that China's footwear industry has developed rapidly from single product and brand competition to the competition of resources and capital through the rapid development of the footwear industry. The establishment of the footwear cooperation alliance will gradually achieve the organic integration of resources and capital, and will lead Wenzhou shoe enterprises into a new fast growing period.

According to Li Li, director of the China retail chain shoe city council, the chain retail shoes city has the advantages of high quality, low cost and high popularity of target consumers. After nearly 20 years of development, their advantages are still there.

For example, Hubei's Prince shoe city, Anhui's big shoe industry, Jilin's big rich shoe industry and so on, have already occupied a considerable market share in the regional market, as Chongqing's red sail shoe city has more than 100 stores in the locals.